Brigitte and Glamour Magazines Celebrate Real Women in Photos

Is it a revolution, cost cutting measure, publicity stunt or just good common marketing sense to more accurately reflect the audience you serve?

Recently Glamour Magazine made headlines when it announced that it was featuring a pictorial of normal to plus size nude models in its November issue. Debuting the image last week on the Ellen DeGeneres show, Glamour Editor-in-Chief Cynthia Leive, commented about Glamour’s decision to include women of all shapes and sizes in their ads and said how Glamour was inspired by reader comments about model Lizzie Miller and how women reacted to that ad because they finally saw a part of themselves reflected in a magazine advertisement.

Photo: Matthias Vriens-McGrath for Glamour

And now, Brigitte Magazine, one of the more popular magazines from Germany announced that starting in 2010 it would only use women with “normal figures.” Brigitte sells 700,000 copies and offers readers  fitness, lifestyle, recipes and sex related articles which appeals to an upwardly mobile, younger career women demographic. Editor-in-Chief Andreas Lebert, said the change was, “in response to complaints by readers who said they had no connection with the women depicted in fashion features and no longer wanted to see protruding bones.”   How exciting! Two magazines! Who is next?

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